Flawless World

Info

• Name:: Flawless World
• URL::

Successor to Usagi-Chang Records, with nearly all releases being digital.
Physical releases are distributed by Space Shower Music.

Discography

Cover		Release	Artist	Catalog	Year	Format	Tags
-		Be Yourself	Pyokn	FWDR-001	2011	EP
		芳香の午睡	erectricmole	XQJE-1001	2011	Album
	🌟	In Flawless	Misswonda	XQJE-1002_3	2011	Album	3★
-		桜	erectricmole	FWDR-002	2012	Single
-		Forest	MoliquL	FWDR-003	2012	EP
	★	朧月夜	erectricmole	FWDR-005	2012	Single
		Why Aren’t You Dancing	Kero Kero Bonito	FWDR-006	2013	Single
-		Into the Night	MoliquL	FWDR-007	2014	Single

Notes

Musings on the rationale behind Flawless World

so, what did we learn?

• he really cut back his expenses when running this label. digital-only releases, partnering with electronic musicians so as to not have to rent out studio time for anything more than vocals, having a generic LP label-like cover for nearly every release – complete with fake dot for the spindle hole!
  • i have to assume that he was influenced by labels like Hyperdub for the visual design, though their records still got pressings…
  • there was also an “Usagi-Chang Studio” for recording and mixing that existed at one point… i’m not sure if it was a dedicated physical location though – it doesn’t look like it produced enough to be sustainable if so
• the only notable exception to me is still Misswonda – In Flawless (2011), since he went all out for that release: writing it, producing it, giving it a full cd release and as a two-disc set too!
  • she deserves it though.
    • and i think the downtempo atmosphere fits her voice so much more than Misswonda – Wonderful Tangent (2005) ever did
    • (god, automatic supper fucked the tone on talking of girl so bad…)
  • did he see this as his finest work, then? admittedly, the production is a good bump more polished than Sonic Coaster Pop – SUPER MIRACLE CIRCUIT (2004), even if that one absolutely rearranged my brain chemistry and sent me down the usagi-chang rabbit hole to begin with
    • whereas this one smoothly slides into the way my brain chemistry already was configured
    • (god, in flawless is so good… the more i listen to it the more it grows on me)
• i can’t seem to find a solid association chain for some of the artists on here. i think that some of them shared labels or compis with other usagi-chang bands, but others feel entirely unrelated. maybe this is just a new batch of people that he reached out to, for one reason or another? or was he accepting submissions?
  • eh, something to consider once i get back to my picopop conspiraboard that scares the hos
• it seems like he also abandoned the shibuya-kei aesthetic for a more edm-influenced one about a half-decade after capsule made his hard pivot to electropop with capsule – FRUITS CLiPPER (2006). which is understandable: it’s not healthy to draw from the same font forever, and shibuya-kei had a pretty long run as subgenres go
• wait did suzuki get to Kero Kero Bonito first? i guess i never paid attention to the chronology, since kero kero bonito’s quite popular now, but it seems like why aren’t you dancing was their first on-label release
  • it’s things like this that make me wonder if he was also using this label to foreground new artists
  • i think, if i remember right, he’s still doing that to this day, but by acting as an event promoter. at least, if those twitter / instagram profiles i once saw are the same guy. it’s really hard to tell from the outside, and i might be one of the very few westerners who cares so deeply about this scene, and to top it all off i’m shy lol

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